Popular babycare brand faces backlash over inappropriate marketing campaign
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Home Fridababy faces criticism after old ads and packaging with suggestive captions resurface online The controversy began on TikTok before spreading to X and other platforms, where users criticised the babycare brand for using phrases they deemed inappropriate. Images shared online show packaging with wording such as “I get turned on quickly” and “How about a quickie.” Archived Instagram captions from 2020 and 2021 reportedly included terms such as “threesome” and “lube”. sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting pic.twitter.com/cXhiksoaY8 As criticism intensified, some users identified current team members listed on the company’s website, including director of packaging Brian Byrd, vice-president of marketing strategy Adam Gagliardo and package design production manager Aaron Camello. Hours later, the team page was reportedly removed from the site. Users have also alleged that negative comments are being deleted from the brand’s Instagram account.
Published: February 13, 2026 6:47 am
Source: The Express Tribune — Read original