Coleen Rooney announces major Primark deal with collection launching next week – Liverpool Echo Skip to main content Primark is partnering with Coleen Rooney on an exclusive new collection of everyday essentials(Image: Jeff Spicer/Getty Images for the NTA's) Coleen Rooney has announced a major deal with Primark. The popular clothing brand has partnered with the mum-of-four to launch an exciting collection of stylish pieces called "By Coleen". Primark confirmed the news in a post on social media earlier this week. "By Coleen" is set to be available in 16 stores across Great Britain on March 10. It is set to combine Coleen's personal style with Primark's affordable prices you can wear "again and again". Primark said: "'By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices." It is desgned to be "stylish and versatile". The fashion brand added: "Focusing on quality pieces that feel good to wear, are easy to style and can be worn again and again."
Published: March 5, 2026 6:26 pm
Source: Liverpool Echo — Read original