Movie Theater Owners Say Zendaya, Tom Holland Are Bankable Actors
Movie Theater Owners Say Zendaya, Tom Holland Are Bankable Actors
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Film Is the great movie theater reset truly, finally, actually upon us? Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business back on track. More importantly, there’s volume: Hollywood is releasing 113 films, the most of the post-pandemic era.
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Karol G Wants to Speak Out More About ICE, but People Warn Her Not To But there’s much more to consider than just the movies that populate the marquees. Exhibitors need to rethink ticket and concession prices, make their bathrooms cleaner and find ways to improve the overall customer experience. As Hollywood heads to Las Vegas for CinemaCon, the annual exhibition industry trade show, theater owners talk about ways to boost attendance.
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Published: April 10, 2026 3:00 pm
Source: Variety — Read original