62% of hardcore players no longer buy full-price games, survey suggests | VGC First for Video Game News Follow VGC 62% of the most engaged video game players no longer buy full-price releases, according to a new survey. That’s according to the Generations in Play report, developed by IGN Entertainment in association with Kantar and UC Berkeley, which it says is based on polling of thousands of “highly-committed” consumers in the US, UK, and Australia. According to the report, 38% of Millennials (people aged 30 – 44) and 42% of Gen Z (those aged 14 – 29) said they still buy full-price games, but only 20% Gen X (people aged 46 – 61) said they would. Commenting on the report, The Games Business’s Christopher Dring said it reflected a market where consumers have more than ever to play, and less demand to rush out to buy new releases that could also be unpolished at launch. “The market has shifted,” he told VGC. “Consumers are ‘full’ in terms of things to play, watch, and read. Plus, games have a habit of launching unfinished or in need of a patch or two. So, considering those two factors, the drive to rush out day one and purchase a game isn’t there in the way it used to be. The upside is that games…
Published: May 6, 2026 1:13 pm
Source: Video Games Chronicle — Read original