Update 12:40pm ET: A new report from Korean outlet iNews24 claims that Samsung is still deciding how to price the Galaxy S26 series ahead of next month’s launch. Speaking with a Samsung insider, the outlet reported that the company is “doing their best” to ensure the Galaxy S26 Ultra price does not exceed 2 million won, which converts to approximately $1,357. For context, the Galaxy S25 Ultra launched at $1,299. Samsung reportedly wants to maintain the $1,300 starting price for the Galaxy S26 Ultra, “even if it means bearing the burden of exchange rates,” according to iNews24. This follows a previous report from ET News claiming Samsung could increase the price of the Galaxy S26 series by 44,000 won ($31) to 88,000 won ($62) per model. In the U.S., this could result in the Galaxy S26 series topping out at roughly $859, $1,059, and $1,359 for the base, Plus, and Ultra models, respectively—figures that align with a direct conversion of the 2-million-won ceiling.
Published: January 20, 2026 5:40 pm
Source: Forbes — Read original