The Los Angeles Rams today announced a refined brand and uniform refresh, marking the next evolution of the team's visual identity as it enters its second decade back home in Los Angeles. The update represents a progression designed to elevate and modernize the Rams look which debuted six years ago, while staying true to its core identity. At the forefront of the brand update is a cleaner, more refined presentation of the Rams' visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point. "As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us," said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. "It's a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team."
Published: April 16, 2026 3:05 pm
Source: Rams — Read original