Malala joins fashion brand campaign celebrating girls' freedom to 'just be girls'
Home Nobel laureate photographed with Pakistan women's football team as part of campaign Nobel Peace Prize laureate Malala Yousafzai collaborated with American fashion brand Coach as part of its new storytelling platform, &Coach, a campaign designed to celebrate authenticity, self-expression, and cultural voices from around the world. The initiative forms part of the brand's broader “Courage to Be Real” platform, which seeks to connect with the new generation through meaningful storytelling and collaborations with influential creatives, changemakers, and cultural figures. As one of the campaign’s featured voices, Malala joined a diverse group of global creatives in an effort to bring attention to female empowerment and equal opportunities for young women. In a post shared on Coach’s official Instagram account, Malala was photographed alongside members of the Pakistan women’s national football team, bringing attention to the importance of creating spaces where girls can pursue their passions.
Published: June 24, 2026 1:16 pm
Source: The Express Tribune — Read original