Image source, Getty ImagesByColletta Smith, cost of living correspondent and Rachel Clun, business reporterPublished3 December 2025 Parents will be able to buy infant formula in supermarkets using loyalty points and vouchers under a government plan to make baby milk more affordable. The price of infant formula has increased dramatically in recent years, with a standard tin costing between £12 and £15. As well as allowing parents to access discounts on infant formula, the government has agreed to adopt proposals from the competition watchdog to ensure parents are not pressured into buying more expensive brands. The change is aimed at giving families confidence to choose cheaper options, which the government and the consumer watchdog estimate could save those who cannot or choose not to breastfeed up to £500 a year. Charities were concerned that lower income families were watering down formula or struggling to pay for other essentials because it was too expensive. Under the new measures, parents will be given clearer guidance on the nutritional standards, which need to be met by all formula sold in the UK, and encourage retailers to provide the same.
Published: December 3, 2025 4:19 pm
Source: BBC — Read original