Bratz causes stir by excluding Sasha then adds her in ‘Hello Kitty’ line
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Home Bratz excludes Black doll Sasha from ‘Hello Kitty’ collection, faces backlash, then officially adds her The iconic doll brand Bratz has been embroiled in controversy after initially omitting its Black core character, Sasha, from the high-profile Hello Kitty collaboration. Fans around the globe quickly called out the decision, demanding representation and accountability. In response, Bratz issued an apology and confirmed that Sasha would indeed be joining the collection. Originally announced in late September 2025, the collab showcased the three other original Bratz girls, Chloe, Jade and Yasmin, alongside Hello Kitty-themed fashions. Sasha’s absence did not go unnoticed. Long-time fans of the franchise, praised for its diverse founding line-up, publicly expressed frustration and disappointment. The uproar quickly ignited online discourse about racial representation in toy lines and how legacy brands handle inclusivity. Bratz parent company MGA Entertainment responded with a statement acknowledging the feedback, “We’ve heard your feedback about Sasha not being part of the Bratz x Hello Kitty collab. Sasha is forever a core Bratz girl… Together we’re thrilled to share that Sasha is joining the collaboration, more info to come soon.”
Published: November 13, 2025 5:14 pm
Source: The Express Tribune — Read original