Image Credits:Brent Lewin/Bloomberg / Getty Images Apps Canva gets to $4B in revenue as LLM referral traffic rises Ivan Mehta 6:00 AM PST · February 18, 2026 Creative company Canva ended 2025 on a high note with a 20% increase in monthly active users, growth that was partially propelled by adoption of its AI tools. Canva had more than 265 million monthly active users and over 31 million paid users in 2025, according to the company. That user base helped push its annual recurring revenue to $4 billion by the end of year, Canva co-founder and COO Cliff Obrecht told TechCrunch on the sidelines of Web Summit Qatar. The subscription-based company also saw its B2B business, which accounts for companies with more than 25 seats, grow by 100% with $500 million in ARR. The company still sees the majority of its business from North America, with continued growth in international markets. To increase paying users, Canva has introduced lower-priced subscriptions in countries like Pakistan, Uruguay, Morocco, and Jamaica. Canva’s AI investments are paying off, according to Obrecht. The company debuted a tool that lets users create mini apps and websites using AI last year. Obrecht noted the tool has more than 10 million monthly active users now. It’s been successful enough that the company is thinking about putting AI at…
Published: February 18, 2026 2:00 pm
Source: TechCrunch — Read original