Faisal Qureshi says honesty, not algorithms, is the key to lasting creative success
Home Satirist reflects on finding humour in everyday life; why following one's instincts matters more than chasing trends The name Faisal Qureshi is synonymous with a distinct brand of lightning-fast, deeply contextual humour. From disrupting state television conventions with Kollege Jeans and the iconic 3×3 sketches to creating some of Pakistan's most memorable commercials, the writer, director and satirist has spent decades shaping the country's comedy landscape. Yet behind the razor-sharp wit lies a creative process far removed from the loud, slapstick humour that dominates many modern screens. In a recent interview, Qureshi revealed that his comedy is rooted not in performance, but in careful observation. Contrary to his public persona, he describes himself as a serious observer rather than a natural class clown. "I take humour out of seriousness," he said.
Published: July 2, 2026 2:03 pm
Source: The Express Tribune — Read original