ITV's Believe Me filming locations that turned Cardiff, Swansea and Newport into the streets of London | Wales Online Skip to main content Despite being set in London the majority of ITV's new factual drama Believe Me was filmed across Wales.(Image: ITV) Have you ever watched something on the TV and thought to yourself, 'that looks familiar, where was that filmed?' If you answered 'yes', then don't worry you are not the only one. When it comes to TV and movies being filmed in Wales, many of us have a keen eye to spot these famous Welsh spots, whether that's featuring in Doctor Who, Guy Ritchie's Young Sherlock, or perhaps Netflix's Black Mirror. Despite being set in London the majority of ITV's new factual drama Believe Me was filmed across Wales. With the support of the Welsh Government through Creative Wales, they have shot scenes across South Wales, including Cardiff, Penarth, Swansea, Port Talbot, and Newport. They also filmed some scenes on set at Dragon Studios in Bridgend.
Published: May 10, 2026 4:28 pm
Source: Wales Online — Read original