Nintendo’s NES Launch Avoided Terms Like “Video Game”
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All Features "Video game." Two simple words. An entire industry, conveyed. There was a time, however, when the gaming industry looked so bleak in North America that, at least in one critical case, it was seen as anathema to merely use those words when marketing the pending launch of your video game console. So says Bruce Lowry, the former Nintendo of America VP of Sales, who oversaw the legendary launch of the original Nintendo Entertainment System. And, while we can all chuckle about such things today, the NES' meteoric success speaks for itself. How, then, did Lowry and his peers get around such an obvious roadblock? That's how the term 'Nintendo Entertainment System' itself came to fruition. You're not just giving people those commercially inept 'video games', you see. You're giving them entertainment.
Published: October 18, 2025 2:46 pm
Source: TheGamer — Read original