As memory shortage persists, vendor price quotes are not long remembered AMD climbs in desktop and server CPUs while Intel battles supply squeeze Intel puts consumer chip production on back burner as datacenters make a run on Xeons If you think back to the mid-to-late 2000s, Nvidia graphics were common on consumer devices including notebooks. In those days the lightweight GPUs were baked into the motherboard rather than the CPU. Today, integrated graphics is largely an untapped market for Nvidia. Sure, you can get notebooks with Nvidia graphics on board, but these tend to be thicker, heavier gaming-focused systems. "There's an entire segment of the market where the CPU and the GPU are integrated. It's integrated for form factor reasons, maybe it's for cost reasons, maybe it's for battery life reasons, all kinds of different reasons. And that segment has been largely unaddressed by Nvidia today," CEO Jensen Huang said late last summer. "That segment of the market is really quite rich, and it's really quite large, and it's underserved today."
Published: February 23, 2026 7:59 pm
Source: theregister.com — Read original