Company CEO Matt Bromberg claims AI will empower non-coders and seasoned developers alike. Still, Unity remains committed to the divisive technology and has now suggested its AI offering will soon be capable of prompting entire video games into being. Discussing the state of the company's AI business on a recent earnings call, Unity CEO Matthew Bromberg said the company is preparing to unveil a new Unity AI beta at GDC Festival of Gaming in March that will negate the need for coding. "AI-driven authoring is our second major area of focus for 2026," said Bromberg. "At the Game Developer Conference in March, we'll be unveiling a beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform—so it's simple to move from prototype to finished product."
Published: February 16, 2026 5:14 pm
Source: Game Developer — Read original