How Britain fell out of love with the cooking show: Once a staple of British TV, food programming has become ‘fatigued’. Now the public are ditching Nigella and Rick Stein for trendy food influencers

While a primetime slot, or even just a cosy contract with a network, used to be the ultimate pipeline to culinary celebrity, it's now all about carving out a name for yourself with Instagram reels.

Published: September 27, 2025 10:31 am

Source: Daily Mail — Read original