Microsoft is making major changes to its Xbox division, cutting the price of its Game Pass subscription service and dropping day-one releases of “Call of Duty,” the company said Tuesday. The moves mark the first major strategy shift under new gaming chief Asha Sharma. As per Reuters, starting Tuesday, Xbox Game Pass Ultimate will now cost $22.99 a month from $29.99 while PC Game Pass is priced at $13.99 from $16.49 monthly, the software firm said in a blog. The competition between Microsoft’s Xbox ecosystem and rivals like Sony and Nintendo has increasingly centered on services rather than just hardware. Xbox’s flagship offering, Xbox Game Pass, was launched to disrupt the traditional model by giving players access to a large library of games—including some new releases—for a monthly fee. This strategy helped Microsoft position itself as a value-driven alternative, especially as console hardware performance between Xbox and PlayStation reached near parity by 2026.
Published: April 22, 2026 5:49 pm
Source: The American Bazaar — Read original